Delivering an above and below
the surface approach to strategy and innovation.


Robynne Berg

Robynne Berg MBus (Mktg) is an internationally accredited innovation strategy consultant with over 20 years in customer and innovation strategy. She helps companies achieve growth through developing strategy and culture based on customer centricity. She's a Qualified Blue Ocean Strategy Practitioner.

More about Robynne

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Creating innovative, customer-centric organisations

We believe that tomorrow's leading organisations will be those able to constantly innovate to meet customers' changing needs and expectations. We help you to become innovative through learning to see your company through the lens of the customer.

We will help you embed customer-centric innovation into your planning and culture. We offer a suite of services and resources to enable you to achieve growth, create innovative products and services, and develop exceptional customer experiences. We work with leaders to create innovative, collaborative teams able to respond successfully to change.

In early 2016 we rebranded our innovation consulting busienss to thinkplayact. Thinkplayact encompasses the three foundations of innovation: strategy, creativity and execution. Visit our new website at

Create customer-centricity

Embed customer-centricity into your planning and culture. Create products and services that offer exceptional customer value. Transform customer experiences.

Diagnostics, research & advice 

Customer-centric strategy consulting

Customer-centric innovation workshops 


Apply leading innovation frameworks (Blue Ocean Strategy, design thinking, U-Theory) to create your innovation strategy or design an internal innovation program.

Blue Ocean Strategy

Innovation strategy planning

Innovation competency building

Innovative culture
& change

Build a high-performing team that is collaborative, agile and innovative. Develop resilience in leaders and staff. Lead change and innovation.

Team collaboration programs

Leading change & innovation programs

High-performance & resilience programs

Latest Newsnews

Innovation Article Customer Service Magazine

Posted: 21-Feb-2013
Robynne Berg explains why it's time for customer centric organisations to start looking beyond t..

Upcoming Events

Social Media & Visitor Experience Course

Posted: 30-Apr-2016
MELBOURNE TUESDAY 5 JULY 2016 A one-day masterclass for tourism operators and destinati..

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