Berg Consulting

Robynne delivers compelling keynote presentations and workshops for conferences, seminars and in-house workshops.

She demonstrates how the changing business environment compels us to develop a new approach to leadership and strategy development. Robynne helps organisations and individuals to understand how they can maximise their own potential and optimise personal and organisational performance.

All keynotes and workshops are tailored to the event, the audience and key outcomes sought by conference or workshop organisers. register interest or book robynne as a speaker

All keynote presentations are tailored to industry, event, audience and client requirements. Robynne's central themes for keynotes include:

Keynotes: Blue Ocean Strategy

How are brands like Apple created? What creates innovative product such as Ninetendo WII or magical experiences like Cirque de Soleil?

How does a city like New York transition itself from one of the most dangerous, to one of the safest cities in the world? 

Blue Ocean Strategy is a revolutionary approach to strategic thinking that focuses on value innovation rather than competitive-based strategies focused on markets with shrinking margins.

Those who haven’t read the Harvard published bestseller ‘Blue Ocean Strategy’ this presentation will challenge everything they thought they knew about strategy.

Key themes include:

• Value innovation
• Reconstructing market boundaries
• Creating a strategic canvas
• Tipping point leadership
• Case Studies – Australian & International organisations who created blue oceans and left the competition behind

Keynote 1: Blue Ocean Strategy for Marketers & Product Managers

Most of us develop business and marketing strategies using traditional competitive strategy methodology (or Red Ocean strategies). While competitive strategy has its place, it can also be restrictive and counterproductive because it's formulated on the basis of defined and accepted competitive rules.

Traditional strategy is about making a trade off between differentiation and low cost. Blue Ocean Strategy says we must pursue both.

How can organisations create a leap in value and make the competition irrelevant?

Calling on the Blue Ocean strategic moves of companies including i-Tunes, Cirque de Soleil, Yellowtail, Nintendo Wii, JC Decaux and AirAsia as well as small Australian businesses, this keynote demonstrates the thinking and tools we can all apply to create innovation in our strategies and across our organisations.

Keynote 2: Blue Ocean Strategy for Professional & Financial Services

How can professional services rethink their clients and create products and services that make the competition irrelevant? How can we create a leap in value for clients and the business?

How did the strategic moves of companies including Bloombergs, Thomas Cook Financial Services and Rural Bank of China, a Canadian law firm (Heritage) and an Australian ‘big four’ accounting firm create extraordinary leaps in client service offerings whilst bringing a leap in value to the firm?

How can blue ocean strategy help us redefine the market place and create new demand whilst simultaneously creating a leap in value for both our clients and our firm?

Keynote 3: Blue Ocean Strategy and the Public Sector

Blue Ocean Strategy doesn't just create leaps in value for businesses; it has had a profound affect on public policy and communications as well - both at a local, state and federal level. It has informed public policy for countries including Singapore, Malaysia, Denmark and Louisiana USA.

How has blue ocean strategy delivered exceptional outcomes for Malaysia's Transformation Program and Louisiana's Economic Development program? How has it transformed tourism, manufacturing, transport and welfare services?

How can applying Blue Ocean Strategy principles, including the four actions framework (eliminate, reduce, raise and create) and hotspot resource allocation create leaps in value for government initiatives whilst reduce strain on the public purse?

This presentation will challenge everything policy makers, industry groups and government communications staff thought they knew about strategy and lead them to more creative way to approach initiatives and communications in the future.

Keynotes: Leadership

Self Leadership 

How can self-leadership skills help us excel in our professional and personal lives? Robynne discusses we can increase our personal performance, our influence and our leadership capabilities in our organisations through developing proficiency in self awareness and self accountability.

The Business Case for Emotional Intelligence

Robynne demonstrates how a personal and organisational commitment to develop emotional intelligence can transform organisations and assist them to develop vision, innovation and practices that will support their success into the future. She also delves into emotional intelligence and its role in advertising and marketing.

Storytelling and Leadership

An inspiring look at the role of storytelling in transformational leadership. How can storytelling help us sell the organisational vision, engage staff and manage conflict?

Finding Purpose in Work and Life

A keynote that focuses on how professionals can re-engage with their careers and leadership roles through re-igniting both their personal and professional dreams. The focus is on defining professional and personal dreams and understanding the role of energy and personal commitment in management and performance. Robynne inspires leaders and professionals to adopt new practices that allow them to excel in all areas of their life. And take their teams with them.

• About Berg Consulting
• Strategic marketing
• strategic writing
  
• Event managment
• workshop facilitation
  

• corporate speaking
  
• public workshops
  
• leadership seminars
  
• leadership whitepapers
  
• marketing whitepapers
  

Berg Consulting (and Robynne Berg) is a registered member of the Australian Institute of Marketing and a Certified Practicing Marketer.

PO Box 1217, Elwood, VIC 3184
robynne@bergconsulting.com.au
+61 (0)3 9016 3795