Resources

Whitepapers

Blue Ocean Strategy and Economic Policy

A paper on implications of Blue Ocean Strategy theory for Economic Policy
Blue Ocean Strategy and Economic Policy (802 KB)

Innovation and the Australian Retail Industry Whitepaper

This whitepaper looks at the core issues behind the Australian retail industry crisis. It suggests retailers are still not understanding the key issues and suggests Blue Ocean Strategy thinking is fundamental to the industry's survival.
Innovation and the Australian Retail Industry Whitepaper (1813 KB)

Blue Ocean Strategy Case Study - Malaysia

The Malaysian government adopted blue ocean strategy as the driver for its transformation program. With extraordinary results.
Blue Ocean Strategy Case Study - Malaysia (761 KB)

Breakthrough Growth For Australian Retail Industry

This whitepaper looks at the core issues behind the current crisis in Australia's retail industry and suggests Blue Ocean Strategy thinking may help retailer find the opportunities for breakthrough growth and long-term sustainability
Breakthrough Growth For Australian Retail Industry (2029 KB)


Articles

Creating a Balanced Portfolio - The PMS Map

How do you create a balanced portfolio for your business that maximises profit from existing products and services whilst creating innovation for future growth? The PMS Map is a strategic tool that helps you visually analyse your current portfolio. It will allow you to establish which of your products/services will grow in the long term and which will decline. It will help you identify the risks within your current portfolio and the opportunities for profitable growth.
Creating a Balanced Portfolio - The PMS Map (1188 KB)

Innovation Article Customer Excellence Magazine

Robynne Berg explains why its time for customer centric organisations to start thinking well and truly outside the box - or risk falling behind as other organisations surge ahead.
Innovation Article Customer Excellence Magazine (1832 KB)


Case Studies

Blue Ocean Strategy Case Study: Deloitte Australia - Creating a Curious Organisation

The extraordinary story of Deloitte Australia's transformation from an underperforming lacklustre member of the Big Four to the most innovative and progressive consulting firm in the country. How did Deloitte create a Blue Ocean Strategy?
Blue Ocean Strategy Case Study: Deloitte Australia - Creating a Curious Organisation (1546 KB)

Blue Ocean Strategy & Low Cost Airlines

An article reviewing the role of airports in low cost aviation environment
Blue Ocean Strategy & Low Cost Airlines (172 KB)

Blue Ocean Strategy Case Study_Cirque de Soleil

How Cirque de Soleil created a 'Blue Ocean' strategic move and reinvented the circus
Blue Ocean Strategy Case Study_Cirque de Soleil (1488 KB)

Blue Ocean Strategy Case Study_Louisiana Economic Development

A Blue Ocean Strategy Case Study. How Louisiana Economic Development created award winning policy that transformed economic development policy based on BOS principles
Blue Ocean Strategy Case Study_Louisiana Economic Development (196 KB)

Blue Ocean Strategy Case Study_Tune Hotels

A case study of Tune Hotels. How they created a 5 star hotel experience at a 1 star price.
Blue Ocean Strategy Case Study_Tune Hotels (184 KB)

Blue Ocean Strategy Case Study-Air Asia

How did AirAsia achieve its remarkable turnaround? From deeply in dept to best ever profit in one year. This case study is one of the great examples of Blue Ocean Strategy at work.
Blue Ocean Strategy Case Study-Air Asia (376 KB)


Book Reviews

Book Review: Business Model Generation


Book Review: Business Model Generation (1178 KB)

Book Review:
Blue Ocean Strategy

A review of the best seller that transformed the way we think about strategy. A Trailblazer! News review.
Book Review:<br />Blue Ocean Strategy (983 KB)


General Documents

Blue Ocean Strategy and Economic Policy

A paper on implications of Blue Ocean Strategy theory for Economic Policy
Blue Ocean Strategy and Economic Policy (802 KB)

Innovation Maturity Model

Where is your business placed along the innovation capability maturity model? This document will help you identify our current innovation capability and how you can create a more innovative business from both a strategic and learning perspective.
Innovation Maturity Model (1357 KB)

Creating a Balanced Portfolio - The PMS Map

How do you create a balanced portfolio for your business that maximises profit from existing products and services whilst creating innovation for future growth? The PMS Map is a strategic tool that helps you visually analyse your current portfolio. It will allow you to establish which of your products/services will grow in the long term and which will decline. It will help you identify the risks within your current portfolio and the opportunities for profitable growth.
Creating a Balanced Portfolio - The PMS Map (1188 KB)

PMS Map Template

The PMS Map is a Blue Ocean Strategy tool that helps you understand your current and future growth trajectory. It will help you create a balanced portfolio that ensures cash flow today and profitable growth tomorrow.
PMS Map Template (116 KB)

Blue Ocean Strategy Deep Dive Workshop Brochure

Course outline for Blue Ocean Strategy Deep Dive workshops.
Blue Ocean Strategy Deep Dive Workshop Brochure (724 KB)

A Business Case for Emotional Intelligence in Leadership

This presentation handout describes the competencies of emotionally intelligent leaders and presents some compelling research that highlights the value of emotional intelligence in leadership.
A Business Case for Emotional Intelligence in Leadership (896 KB)

Breakthrough Growth For Australian Retail Industry

This whitepaper looks at the core issues behind the current crisis in Australia's retail industry and suggests Blue Ocean Strategy thinking may help retailer find the opportunities for breakthrough growth and long-term sustainability
Breakthrough Growth For Australian Retail Industry (2029 KB)

Innovation Article Customer Excellence Magazine

Robynne Berg explains why its time for customer centric organisations to start thinking well and truly outside the box - or risk falling behind as other organisations surge ahead.
Innovation Article Customer Excellence Magazine (1832 KB)

Discover Your Life Workshop Handout

An overview of the seven steps to finding and living our life purpose, which is covered in my Discover Your Life Purpose workshops.
Discover Your Life Workshop Handout (527 KB)

M2006 Commonwealth Games Goodwill Partnership Report

A case study of the Goodwill Partnership of the Melbourne 2006 Commonwealth Games
M2006 Commonwealth Games Goodwill Partnership Report (9461 KB)

Innovation Workshop Brochure

Overview of the one-day workshop 'Disrupt! Creating an Innovators Mindset'.
Innovation Workshop Brochure (2245 KB)

Blue Ocean Strategy Workshop Brochure

Overview of the two-day Blue Ocean Strategy workshop program. This is an in-house workshop designed for senior executives.
Blue Ocean Strategy Workshop Brochure (2581 KB)

Robynne Berg's Biog

The professional profile for Robynne Berg
Robynne Berg's Biog (3770 KB)

AUSAE Leadership Symposium 2014 Program

Mon 13 October - Dockside, Sydney AUSAE Leadership Symposium Robynne Berg will speak to Association and NFP leaders on innovation and the future association growth in a changing world.
AUSAE Leadership Symposium 2014 Program (2244 KB)

Blue Ocean Strategy Case Study_Cirque de Soleil

How Cirque de Soleil created a 'Blue Ocean' strategic move and reinvented the circus
Blue Ocean Strategy Case Study_Cirque de Soleil (1488 KB)

Blue Ocean Strategy Case Study_Tune Hotels

A case study of Tune Hotels. How they created a 5 star hotel experience at a 1 star price.
Blue Ocean Strategy Case Study_Tune Hotels (184 KB)

Blue Ocean Strategy Case Study-Air Asia

How did AirAsia achieve its remarkable turnaround? From deeply in dept to best ever profit in one year. This case study is one of the great examples of Blue Ocean Strategy at work.
Blue Ocean Strategy Case Study-Air Asia (376 KB)

Blue Ocean Strategy for Marketers workshop brochure

Program information for Blue Ocean Strategy workshop for product & marketing managers.
Blue Ocean Strategy for Marketers workshop brochure (3243 KB)

Book Review:
Blue Ocean Strategy

A review of the best seller that transformed the way we think about strategy. A Trailblazer! News review.
Book Review:<br />Blue Ocean Strategy (983 KB)

Buyer Experience & Utilty Map


Buyer Experience & Utilty Map (33 KB)

Corporate Strategy and Innovation Training Workshop

Learn how to create innovation and embed an innovative culture in the workplace. A training program for senior executives.
Corporate Strategy and Innovation Training Workshop (3509 KB)

Customer Empathy Map Template

A customer empathy map template for use in planning meetings. A fundamental tools for creation of customer-centric strategy and innovation.
Customer Empathy Map Template (193 KB)

Customer Journey Map


Customer Journey Map (49 KB)

Customer Loyalty Innovation

How can innovation principles help loyalty and affinity marketers break away from competition and create differentiated offers that build true customer loyalty and increase ROI?
Customer Loyalty Innovation (6966 KB)

Customer Persona Template

Template for creating a customer persona
Customer Persona Template (122 KB)

Guide to creating a customer persona

A guide to creating a customer persona.
Guide to creating a customer persona (1000 KB)

Innovation Ecology Program

Dr Ralph Kerle explains why companies should build their own digital ideation platform and how they can with an innovation ecology platform.
Innovation Ecology Program (275 KB)

Innovativity Innovation Series 2014 Brochure

Free innovation series event Thursday 1 May 2014 5.30-8.00pm National Australia Bank 500 Bourke Street Melbourne
Innovativity Innovation Series 2014 Brochure (558 KB)

Journey to Innovation Model

Model: The Journey To Innovation. Overview of the four-step framework to innovation; it's risks, strategies and planning tools.
Journey to Innovation Model (148 KB)

Retail Strategy and Innovation Workshops

Retail Strategy & Innovation workshops are designed for senior retail executives.
Retail Strategy and Innovation Workshops (3583 KB)

Robynne Berg Speaker Profile

Speaker Profile for Robynne Berg
Robynne Berg Speaker Profile (2652 KB)

The Leader's Innovation Charter


The Leader's Innovation Charter (2158 KB)